Entertainment Pact: sustainability for the digital sector

Paris-based non-profit is mobilizing artists, scientists and digital players to ensure the ecological transition of the digital sector

The digital sector has positive impact on a wide range of sectors: access to political and civic information, culture and entertainment, maintaining close ties with loved ones, improved workplace efficiency. Furthermore, as underlined by the Entertainment Pact Endowment Fund, automation and distance reducing technology have an important role to play in reducing the carbon footprint.

"The Entertainment Pact's ultimate goal is for the industry leaders in the digital entertainment sector to become aware of the direct and indirect impact instrumentalized by its activity, to support research based solutions and to make a commitment to working with the greenest partners within the sector."

Entertainment Pact non-profit organization

However, as the digital entertainment sector’s expansion is leading to a rapid increase in its environmental impact, growing exponentially at a rate set to make it one of the biggest threats to the environment in the near future, with negative environmental impact including Global Warming Potential, resource depletion, ozone depletion, various toxicity parameters, and acidification.

Get ready for some surprising figures: the use of online constitutes up to 7% of global electricity consumption. According to ADEME, the IT sector is now responsible for 4% of global greenhouse gas emissions, and the sharp increase in usage suggests that this carbon footprint will double by 2025. The main polluter is video streaming, with streaming platforms generating at least one third of these emissions.

Furthermore, given the short lifespan of components, digital infrastructure expansion significantly increases mining of rare earth materials, resulting in depletion of resources and collateral toxicity to eco-systems. Due to what is generally short life-span and non-circular economy models for components, discarded devices produce large quantities of electronic waste. According to Greenpeace, the production of a television requires the extraction of 2.5 tonnes of raw materials, and generates 350 kg of CO₂.

In addition to the toxicity on land-based eco-systems, suppliers of raw materials for digital components are turning to deep sea mining, with potentially devastating effects on deep-sea marine life.

The Entertainment Pact non profit organization aims to support the digital transition through infrastructural improvements, while increasing awareness among users and companies on the environmental impact of consuming digital content, for example in video streaming. The Entertainment Pact's central focus is to accelerate research projects with the task of finding sustainable optimization solutions for e-waste, data centers and the digital infrastructure in general.

Data center cooling solutions are top priority for the Entertainment Pact

In the spirit of the Paris Agreement, the Entertainment Pact is a written agreement, to be signed by the industry leaders in the digital entertainment sector, artists, research experts and sustainable development leaders, in the aim of uniting forces in a shared mission to oversee the green, zero-waste transition of the digital sector.

As well as increasing awareness the impact of the sector, as part of its campaign to support research based solutions, the Entertainment Pact aims for its adherents to make a commitment when possible to working with the greenest partners within the sector.

The Entertainment Pact aims to be a knowledge hub for these innovative research programs, including a catalogue of shared solutions to its partners.

Source:, Greenpeace, "Limits to Exponential Internet Growth" (Klaus Grobe & Sander Jansen)